Singles Day is one of the most important retail events of the year.

Many brands get over half of their annual sales from Singles Day and other e-commerce holidays. 

And yet many brands perform poorly on Singles Day.

They run into issues such as inventory shortages, IT server overloads, and logistical nightmares that hurt the customer experience. 

This 19-page PDF gives a comprehensive overview of China's e-commerce holidays, giving tips and tricks on how best to optimize your business.