In recent years, private traffic has emerged as an e-commerce essential, as it reduces customer retention costs and sparks sales among targeted social media users.

Azoya Consulting’s newly-published report -- A complete guide to “Private Traffic” for China retail in 2021. It gives a quick introduction to what is private traffic and how private traffic works in the WeChat ecosystem. The whitepaper shares global e-commerce and digital marketing best practices to help companies earn customer loyalty among digital-savvy Chinese shoppers. It also includes many case studies of how private traffic improved performance results for international brands like Armani, Lancôme, Urban Revivo, ESTĒE LAUDER, Perfect Diary, Feelunique, Pharmacy Online, and FragranceNet.

Download the whitepaper to find out more, and learn how to retain & capitalize on your customer database in China via private traffic.