In-depth case study on how emerging brands localize marketing strategy

Offering global emerging brands valuable insights and helping them to understand the implications of brand marketing in China, allowing them to achieve more rapid growth in this lucrative consumer market.

Sales Soar - The Prestige Beauty Market in China

Douyin (TikTok) E-commerce: A New Playground for Brands

All Eyes on China, as Offline Multi-Brand Beauty Stores Boom

Charlotte Tilbury lands in China with WeChat mini-program as its official presence

Beauty Samplings Spike: How should brands adapt to this emerging trend?

Chinese consumers are becoming more cautious towards product seeding. What's next?

Little Red Book unprecedently bans dozens popular brands involved in "fake content" overnight

Is the Monopoly Era of Leading Livestream Anchors Over?

How does Lancôme use WeChat Ecosystem to boost sales?

Boasting 100 million CNY Sales on WeChat Mini-program, Sephora Continues to Lead Omnichannel Experience for Loyal Customers

LIVE BLOG: 2021 Singles‘ Day Global Shopping Festival Key Findings

Key Trends of Health Supplement Markets in China 2022