How Allbirds can Succeed in China
In-depth case study on how emerging brands localize marketing strategy
Offering global emerging brands valuable insights and helping them to understand the implications of brand marketing in China, allowing them to achieve more rapid growth in this lucrative consumer market.
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We deliver latest analytical research, market insight and industry updates to our audience.
Lessons From Forever 21’s China Exit
WeChat Launches Logistics API for WeChat Mini-Program Sellers
Why China E-Commerce is Going Crazy for WeChat Mini-Programs
How Group Buying Pays Off in China
Chinese Government Lowers Postal Taxes Again to Stimulate Imports and Consumption
Quick Take: Tmall Launches New Import Initiatives
Chow Tai Fook's WeChat Mini-Program Lets You Customize Your Own Diamond Necklaces
Thailand's Biggest Duty-Free Chain is Using WeChat Mini-Programs to Sell to Chinese Tourists
How Anta and Xtep Plan to Take Over China's Sportswear Market
Tmall Global and Other Marketplace Changes in 1Q 2019
Chinese Government Plans to Lower Value-Added Taxes, Cross-Border E-Commerce Players Benefit